Doniel Sutton, the CPO of Pinterest, states that companies are responding to industry pressure with RTO mandates. However, Pinterest remains committed to its flexible working model, which they believe is core to their identity.
Pinterest’s flexible work model, called PinFlex, enables employees to choose between in-person or remote work. This approach has contributed to a diverse talent pool, attracting historically marginalized job-seekers.
Sutton highlighted that 79% of BILNP employees hired in the past year are from outside the Bay Area, indicating that the flexible work policy attracts a more diverse workforce.
In addition, the increase in the U.S. women employee population by 6% since introducing PinFlex demonstrates its appeal to women and those requiring flexible schedules due to familial responsibilities.
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