In today's competitive market, businesses face a new reality: customer expectations are soaring. Gone are the days when delivering a good product or a transactional service was enough.
Every employee, regardless of their role, plays a pivotal part in shaping the ultimate customer experience, as well as their brand.
To stay ahead, companies must adopt a customer-centric culture - where every action, every process, and every decision is aimed at enhancing the customer experience.
It's not just the responsibility of customer service or sales teams. Whether directly interacting with customers or not, every person has a profound impact on the customer experience.
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