The article discusses how the rise of remote teams has transformed the way businesses operate, particularly in digital marketing. It highlights that nearly half of global employees work remotely, creating both opportunities and challenges for companies. The author emphasizes the importance of hiring high-quality writers over relying on low-quality job sites, suggesting that word-of-mouth referrals often lead to better candidates. The complexity of sourcing, hiring, and managing remote contractors is acknowledged, providing insights into effective strategies for building successful remote teams.
Don't rely on low quality job sites. Many content marketing companies rely too heavily on bidding sites to find contractors. At first glance, these sites seem like ideal places to find quality writers -- but the quality of those freelancers is often subpar. You might occasionally get lucky and find a winning candidate, but we prefer using other sources to reach higher quality writers.
Find employees through word-of-mouth. According to a study from MBO Partners, 75% of freelancers are hired through word-of-mouth, proving that this is still the best way to find talented workers.
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