Peter Sciandra, executive vice president at Fairway Independent Mortgage Corp., states that connecting with borrowers effectively starts with the salespeople they first interact with. He emphasizes the importance of having good loan officers as they significantly contribute to the business's growth. Supporting loan officers is crucial to help them generate their own business without becoming overly reliant on external leads, which could dry up, affecting overall business health.
Jonathan Scarpati, senior vice president at Finance of America, emphasizes that the reverse mortgage industry has opportunities to rejuvenate its marketing strategies. By focusing on connecting with potential prospects and adapting to shifts in the market, the industry can uncover new avenues for growth in 2025. Such strategic moves could lead to better engagement with prospective borrowers, enhancing the overall business landscape for reverse mortgages.
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