#home-equity-conversion-mortgage

#home-equity-conversion-mortgage

Peter Sciandra, executive vice president at Fairway Independent Mortgage Corp., states that connecting with borrowers effectively starts with the salespeople they first interact with. He emphasizes the importance of having good loan officers as they significantly contribute to the business's growth. Supporting loan officers is crucial to help them generate their own business without becoming overly reliant on external leads, which could dry up, affecting overall business health.