Better, a digitally-native homeownership company, continues its focus on being customer-first by introducing the Better Forever program. Founder Vishal Garg emphasized that homeowners should have confidence in their mortgage rates throughout the loan's life. The program allows previous customers to benefit from a $1,000 discount for their next purchase or refinance, promoting customer loyalty over costly new acquisitions. Garg envisions a busy homebuying season in 2025 and aims to streamline the refinancing process for returning clients, who maintain familiarity with Better's platform.
"We want to encourage customers to come back. For every customer that comes back, we're essentially giving them a $1,000 discount, which is still lower than what it costs us to acquire new customers," Garg explained.
"Homeowners deserve to feel confident in the interest rate tied to their mortgage for the life of their loan, not just when they complete their transaction," said Garg.
"In an interview with HousingWire, Garg confirmed that all new customers and those who previously funded loans after the January 2019 deadline are allowed to take advantage of the program for their second purchase or refinance with Better."
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