In January, the U.S. Federal Trade Commission finalized an updated version of the Children's Online Privacy Protection Act (COPPA), emphasizing the need for verifiable parental consent before companies can target ads to children. Privacy expert Debbie Reynolds highlighted the complexities surrounding compliance, questioning whether asking for sensitive information, like driver's licenses, would be necessary and if parents would be willing to share this information. The update raises trust issues as data breaches increase, which may complicate children's safety online and companies' ability to adapt to the new requirements.
It is a big deal. And I think because there's been so much other activity in the news, people haven't really paid attention to it.
Part of the confusion around privacy and the challenge companies will have with the update of COPPA is trying to figure out how to do things like how do you get verifiable quote-unquote parental consent.
Anything that you give to these companies, they're collecting, they're storing.
It's just going to be challenging going forward to see how companies really try to handle this issue.
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