#advertising-compliance

#advertising-compliance

The province's car sales regulator, the Ontario Motor Vehicle Industry Council (OMVIC), says the advertised price in a dealership ad must include all fees the consumer is expected to pay, except HST and licensing. In fact, it's been Ontario law since 2010 that dealership ads must set out the total amount. Marketplace journalists went undercover posing as shoppers across the Greater Toronto Area to find out if they could get a car at the price advertised on the dealerships' websites. Marketplace has received complaints from viewers who said they were being charged for add-ons like floor mats, rust protection and warranties.

Starting October 1, brands must ensure compliance with new LHF paid media restrictions to avoid fines, with enforcement from January 5 by the Advertising Standards Authority.