"Verizon's latest complaint, which resulted in case #7415, questioned T-Mobile's advertising claims in its "Save on Every Plan" brochure, two commercials, "Top Three Plays of the Day," and "Holidays Are Coming in Hot: Families: Save 20%," a T-Mobile USA press release, and on T-Mobile's Savings Calculator website. As a result of its findings, NAD recommended that T-Mobile discontinue these claims:"
"After the ruling on the appeal, Verizon came back to NAD, saying that T-Mobile's updated advertising continued to make similar claims. After a compliance review, NARB again recommended that the T-Mobile claims be revised. Though T-Mobile revised its advertising, it was questioned again by Verizon. NARB made a second compliance ruling - issued this week - concluding that T-Mobile had not made a bona fide attempt to bring its advertising into compliance with the decision."
NARB determined that T-Mobile did not comply with recommendations regarding cost-savings advertising claims. Verizon challenged T-Mobile under case #7415, targeting brochure copy, commercials, a press release, and a savings-calculator website. NAD recommended discontinuing specific claims asserting family savings of 20% and comparisons to AT&T and Verizon that included streaming services. T-Mobile's appeal was denied. Verizon raised further compliance concerns after updated ads appeared. A compliance review led NARB to again recommend revisions. A second NARB compliance ruling concluded that T-Mobile had not made a bona fide attempt to bring its advertising into compliance.
Read at Telecompetitor
Unable to calculate read time
Collection
[
|
...
]