The European Commission has cautioned TikTok for inadequate transparency regarding its digital ads, breaching EU regulations. The platform is accused of not maintaining an ad repository as mandated by the Digital Services Act, essential for identifying fraudulent content. This oversight could potentially result in fines up to 6% of TikTok's global revenue, which was approximately $23.6 billion in 2024. The Commission's findings stem from an extensive investigation, including internal document analysis and expert interviews. TikTok has the opportunity to review these findings and respond to the concerns raised.
TikTok has been warned by the European Commission for not providing sufficient advertisement disclosure, risking potential fines that could impact its financial future significantly.
The European Commission stated that TikTok does not meet the Digital Services Act requirement for a transparent ad repository, necessary for tracking misinformation and scams.
#tiktok #european-commission #digital-services-act #advertising-compliance #social-media-regulations
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