"Free-form ads are our latest ad format that empower advertisers to easily engage on the platform in the same way as our users," said Reddit in a March 14 press release.
During Reddit's testing on how the ads perform, the company claims in the press release that 'free-form ads outperform all other ad types in average click through rate (CTR) by 28%.'
Some Reddit users aren't too happy about the platform's latest form of native advertising and are claiming that they will ditch the app as a result.
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