Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web
Briefly

from Exchangewire3 months ago
In Q2 2024, the global invalid traffic (IVT) rate for desktop ads was 11.1%, with North America experiencing the highest rate at 12.8%.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/05/pixalates-q2-2024-global-open-programmatic-ad-fraud-ivt-benchmarks-for-ctv-mobile-apps-web/
Mobile apps showed a significant 20% invalid traffic rate, translating to approximately $1.28 billion lost in ad spend due to fraud in open programmatic environments.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/05/pixalates-q2-2024-global-open-programmatic-ad-fraud-ivt-benchmarks-for-ctv-mobile-apps-web/
Connected TV (CTV) advertising faced a shocking 19.4% IVT rate, leading to an estimated $1.14 billion wasted in fraudulent ad traffic during Q2 2024.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/05/pixalates-q2-2024-global-open-programmatic-ad-fraud-ivt-benchmarks-for-ctv-mobile-apps-web/
Pixalate's reports reveal extensive global analysis of ad fraud, reflecting over 88 billion impressions to provide precise benchmarks across various regions and formats.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/05/pixalates-q2-2024-global-open-programmatic-ad-fraud-ivt-benchmarks-for-ctv-mobile-apps-web/
Read at Exchangewire
#ad-fraud #digital-advertising #programmatic-advertising #invalid-traffic #market-analysis
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