#invalid-traffic

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Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report

The August 2024 report provides insights on common mobile invalid traffic types affecting global app stores.
Pixalate analyzed 35 billion ad impressions to detail invalid traffic across regions.
Understanding IVT is essential for advertisers to optimize ad spend and reduce fraud impact.
#ad-fraud

Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web

Ad fraud remains a substantial challenge, with varying invalid traffic rates across platforms and regions in Q2 2024.

Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

Pixalate launched a Supply Chain Object (SCO) audit tool to help buyers prevent ad fraud and optimize supply paths.

Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web

Ad fraud remains a substantial challenge, with varying invalid traffic rates across platforms and regions in Q2 2024.

Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

Pixalate launched a Supply Chain Object (SCO) audit tool to help buyers prevent ad fraud and optimize supply paths.
moread-fraud

3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms | AdExchanger

Rising MFA sites contribute to higher ad costs.

The Drum

Adopt a zero-tolerance stance against invalid traffic to combat advertising fraud costing $100bn annually.
Digital marketing platforms should adopt a multi-faceted approach utilizing AI and cutting-edge tools to provide fraud-free traffic to advertisers.
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