After years of fierce debate, much handwringing, and political point-scoring (not to mention delays), it seems Google Chrome is now on course to pull support for third-party cookies by the end of the year.
The Trade Desk has confirmed with Digiday that it is exploring integrations with several Privacy Sandbox APIs...The Trade Desk's vp of product Bill Simmons noted the importance of alternatives to using third-party cookies when targeting and measuring ad campaigns.
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