Instead of forking over an additional $3 per month to avoid ads, many have canceled their Amazon Prime subscriptions entirely, forgoing free deliveries and other perks that attracted them to the service in the first place.
And for Amazon, investment bank MoffettNathanson projects Prime Video to earn $1.3 billion in ad revenue this year, while Bank of America analyst Justin Post says ad revenue could grow as high as $3.2 billion, plus another $1.6 billion from price hikes for the ad-free tier. That's a strong justification for dealing with a bit of churn.
#amazon-prime #advertising #subscriber-churn #ad-revenue #chrome-privacy-sandbox #related-websites-sets #rws #online-advertising
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