The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month | AdExchanger
The CMA has ongoing concerns about competition despite Google's changes to the Chrome Privacy Sandbox regarding third-party cookies.
A Sandbox Skeptic | AdExchanger
Google's Chrome Privacy Sandbox may be seen as a distraction potentially leading to abandoning the open internet.
The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger
The Trade Desk is criticizing Chrome Privacy Sandbox and believes it will result in lower CPMs and complex technology for newcomers.
Google has been deemed to have put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments.
Google Won't Pull Cookies In 2024 | AdExchanger
Google has delayed third-party cookie deprecation on Chrome repeatedly due to industry and regulatory pressures.
The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month | AdExchanger
The CMA has ongoing concerns about competition despite Google's changes to the Chrome Privacy Sandbox regarding third-party cookies.
A Sandbox Skeptic | AdExchanger
Google's Chrome Privacy Sandbox may be seen as a distraction potentially leading to abandoning the open internet.
The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger
The Trade Desk is criticizing Chrome Privacy Sandbox and believes it will result in lower CPMs and complex technology for newcomers.
Google has been deemed to have put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments.
Google Won't Pull Cookies In 2024 | AdExchanger
Google has delayed third-party cookie deprecation on Chrome repeatedly due to industry and regulatory pressures.
Ad Tech Companies Should Test The Privacy Sandbox, Even Though It's Still 'A Train Wreck' | AdExchanger
The Chrome Privacy Sandbox is gaining significant traction with hundreds of companies actively testing the APIs, receiving feedback from ad tech industry players.
Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns | AdExchanger
Optable has announced its early access program for Chrome Privacy Sandbox activation, allowing advertisers to target audiences for Privacy Sandbox auctions.
The availability of supply for Sandbox campaigns remains low due to limited triggers for Protected Audience auctions in Google Ad Manager (GAM).
Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox | AdExchanger
Many Amazon Prime subscribers are canceling their subscriptions due to the introduction of ads on Prime Video.
Prime Video is projected to earn billions in ad revenue, justifying the potential loss of subscribers.
Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns | AdExchanger
Optable has announced its early access program for Chrome Privacy Sandbox activation, allowing advertisers to target audiences for Privacy Sandbox auctions.
The availability of supply for Sandbox campaigns remains low due to limited triggers for Protected Audience auctions in Google Ad Manager (GAM).
Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox | AdExchanger
Many Amazon Prime subscribers are canceling their subscriptions due to the introduction of ads on Prime Video.
Prime Video is projected to earn billions in ad revenue, justifying the potential loss of subscribers.
Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try | AdExchanger
Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.
The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions.
If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? | AdExchanger
Opponents agree that Google intends to follow through with Chrome's third-party cookie deprecation plan.
Advertisers and ad tech companies procrastinated in preparing for post-cookie campaign strategies.
Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try | AdExchanger
Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.
The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions.
If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? | AdExchanger
Opponents agree that Google intends to follow through with Chrome's third-party cookie deprecation plan.
Advertisers and ad tech companies procrastinated in preparing for post-cookie campaign strategies.
Privacy Sandbox Push And Pull; Standardize RMNs? They're Practically From Different Planets | AdExchanger
The Trade Desk is strongly against Google's Chrome Privacy Sandbox and encourages advertisers and publishers to prioritize open industry ID initiatives.
The PF Media Network, operated by Planet Fitness, highlights the challenges in developing industry-wide retail media network standards.
Google Chrome starts blocking data tracking cookies
The Chrome Privacy Sandbox may only benefit Google
Phil Duffield of The Trade Desk questions the benefits of the Chrome Privacy Sandbox
Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) | AdExchanger
Google will release a new browser feature called Tracking Protection on Jan. 4, 2024, that will automatically block third-party cookies.
Google plans to completely phase out third-party cookies in Chrome by the end of next year.