A survey conducted by the Behavioural Insights Team reveals a troubling disparity: 59% of UK adults believe they can spot false information online, yet only 36% are confident in others' ability to do the same.
The online information environment today is confusing, with many people overestimating their ability to recognize disinformation. If tested, the actual skills in distinguishing truth from falsehood may be lower.
Despite the rise of generative AI and advanced technologies like deepfakes, early research indicates that fears regarding their impact on elections may be overstated.
The evolution of social media has amplified the reach of misinformation, making accidental deceit far more pervasive and complicating our understanding of what is true and false online.
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