According to the National Retail Federation, Valentine's Day spending is expected to hit a record $14.2 billion this year. But with Google's rollout of tracking protection - a feature that deprecates third-party cookies by default - brands will need new tactics to grab a share of next year's spend.
Commit to a stable relationship Committing to first-party data can help brands build trust while consumer expectations for transparency and control over their data are at an all-time high. Customers want those contextualized right-timed experiences. If you don't use the first-party data you have, you're not going to be able to create these kinds of experiences.
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