#tracking-protection

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Yahoo Finance
5 months ago
Privacy technologies

Google to test new feature limiting advertisers' use of browser tracking cookies

Google plans to test a new feature called Tracking Protection on its Chrome browser to restrict cross-site tracking by default.
Google aims to completely phase out the use of third-party cookies for users by the second half of 2024. [ more ]
Social Media Today
5 months ago
Privacy technologies

Google Launches the Next Steps Towards the Removal of Tracking Cookies

Google is testing a new feature called Tracking Protection in Chrome that limits cross-site tracking by restricting access to third-party cookies by default.
The feature will be rolled out to 1% of Chrome users globally as part of Google's Privacy Sandbox initiative. [ more ]
US News & World Report
5 months ago
Privacy technologies

Google to Test New Feature Limiting Advertisers' Use of Browser Tracking Cookies

Google plans to test a new feature, called Tracking Protection, on its Chrome browser to restrict cross-site tracking by default.
The company aims to completely phase out the use of third-party cookies for users by the second half of 2024. [ more ]
The Verge
5 months ago
Privacy professionals

Google will turn off third-party tracking for some Chrome users soon

Google is planning to block third-party cookies in Chrome starting in January 2023.
The new Tracking Protection feature will be tested with a small subset of Chrome users before being rolled out to all users in the second half of 2024. [ more ]
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ZDNET
1 week ago
Web design

I made Microsoft Edge my default browser because of these three killer features

Microsoft Edge, built on Chromium, features unique advantages like Tracking Protection over Chrome. [ more ]
AdExchanger
3 months ago
Privacy professionals

Rebounding After A Toxic Relationship With Cookies | AdExchanger

Valentine's Day spending expected to hit a record $14.2 billion this year
Brands need new tactics to grab a share of next year's spend [ more ]
Mail Online
5 months ago
Privacy technologies

Google will turn off cookies for MILLIONS of people on January 4

Google is turning off third-party cookies starting January 4, 2023, for selected Chrome users as part of its Privacy Sandbox initiative.
Tracking Protection will limit websites from using third-party cookies to track user behavior and serve up relevant ads. [ more ]
AdExchanger
5 months ago
Marketing tech

Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) | AdExchanger

Google will release a new browser feature called Tracking Protection on Jan. 4, 2024, that will automatically block third-party cookies.
Google plans to completely phase out third-party cookies in Chrome by the end of next year. [ more ]
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