"When Google stopped fighting against digital fingerprinting, it was a complete one-eighty from the company's previous stance on the matter, which had been pushed by privacy regulators, as well as in lawsuits and by Apple. Since its reintroduction to capture information about your digital fingerprint, Google has quietly been collecting information about anyone using an iPhone or an Android phone."
"This simpler config is meant to make devices look the same to online trackers, which Apple says should "make it harder to single yours out." When enabled, this keeps advertisers from being able to track your data as easily, though you may receive get some targeted advertisements. That's because this setting does not wholly stop the collection of data about your device, rather providing a simpler configuration for the tracking systems."
Google reversed a prior ban on digital fingerprinting and began collecting signals used to build digital fingerprints from people using iPhone and Android devices. The practice gathers device and browsing information that advertisers use to deliver targeted ads. Apple’s Safari includes an advanced tracking and fingerprinting protection that presents a simplified system configuration—device and browser settings, IP, fonts, and plug-ins—to trackers so devices appear more similar. When enabled, the protection makes it harder to single out a device and reduces tracking accuracy. The protection does not fully prevent data collection and currently applies only to Safari; other browsers are unaffected.
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