How to respond when your cyber company becomes the story | Computer Weekly
Briefly

When an incident occurs, acknowledging it and accepting responsibility while showing empathy is crucial in maintaining trust and allows customers to assess the risk themselves.
Clear communication on what happened, what data was accessed, and the implications for customers provides reassurance and demonstrates your control over the situation, which is vital post-incident.
Having an independent third-party cybersecurity team in place is essential for understanding and managing incidents fully, helping to maintain trust and provide reassurance to affected customers.
Engagement with customers and the broader community is fundamental in incident response; clear protocols for communication and support need to be established ahead of time to navigate these situations effectively.
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