How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
Briefly

from Digiday10 months ago
The marketing and advertising world has been discussing the potential implications of these ongoing shifts for years.
Digidayhttps://digiday.com/sponsored/how-cookie-deprecation-first-party-data-and-privacy-regulations-are-impacting-the-data-landscape/
With the deprecation of third-party cookies, Google retains end-to-end control over its advertising ecosystem.
Digidayhttps://digiday.com/sponsored/how-cookie-deprecation-first-party-data-and-privacy-regulations-are-impacting-the-data-landscape/
Read at Digiday
#marketing #data-driven-advertising #third-party-cookies #privacy-regulations #antitrust-concerns
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