In January, the Federal Trade Commission successfully took enforcement actions against location data brokers like X-Mode Social, banning the sale of precise location data-a significant first for the FTC.
In December, the FTC expanded its enforcement to Gravy Analytics and Mobilewalla, prohibiting the sale or disclosure of location data for sensitive areas, marking a notable increase in regulatory scrutiny.
The invasive nature of location data tracking by brokers is alarming, as companies can extract sensitive information without explicit user consent, often burying disclosures under complex privacy agreements.
The recent increase in federal enforcement against location data brokers signals a pivotal shift in protecting sensitive personal information, particularly concerning users' whereabouts.
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