AI for marketing has the potential to enhance utility while respecting increasingly strict data privacy laws, making compliance and ethical data usage increasingly vital.
As advertisers leverage AI to manage data, they must navigate the delicate balance between utilizing consumer data and maintaining compliance with privacy regulations, especially as laws evolve.
Marketers should ensure that the purposes for which consumer data was collected align with newer uses of AI, maintaining integrity in how data is utilized.
The advent of AI technology in advertising also raises new compliance risks that companies must address, as regulations designed to protect consumer data continue to evolve.
Collection
[
|
...
]