What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech
The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.
The skills marketers need in 2025 and beyond | MarTech
The report highlights significant competency gaps in critical areas like digital marketing and data analytics, indicating that marketers are underprepared for current job demands.