The article details a recent video by Publicis CEO Arthur Sadoun, where he showcases the capabilities of CoreAI, a software that analyzes vast amounts of user data. Following the acquisitions of Epsilon and Lotame, Publicis aims to integrate these firms to optimize targeted advertising. Sadoun explains the depth of information collected on individuals, exemplified through a fictional character named Lola, revealing insights into her preferences, spending behaviors, and lifestyle. The implications of such data collection raise concerns about privacy and the ethics of businesses tracking consumer habits.
In a newly released video, Sadoun breaks down what kind of information his company claims to have its hands on. The video, which concerns a software program, CoreAI, shows the degree to which the company can analyze and predict the habits and behavior of individual consumers.
To deliver personalized messaging at scale, Publicis must gather an extraordinary amount of information on the people it serves ads to, claiming to cover 91% of adult internet users.
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