personalized-marketing

Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTech

Deterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty. [ more ]

London Business News | Londonlovesbusiness.com

Marketing innovations from the online gambling industry: Pioneering strategies in a dynamic landscape

Online gambling industry utilizes personalized marketing and gamification to enhance user engagement and retention. [ more ]

Skift

2 months ago

How Travel Brands Can Turn Customer Data Into More Direct Bookings

Travel brands can leverage AI and first-party data for more effective customer data strategies

Companies should focus on building complete customer identity profiles for personalized marketing [ more ]

Alleywatch

2 months ago

The Rise of Location-Based Marketing: Strategies to Drive Business Growth

Location-based marketing enables personalized targeting based on location data.

Effectiveness shown in all stages of customer journey, enhancing overall experience. [ more ]

Forbes

3 months ago

Four Major Trends That Will Shape Retail In 2024

Consumers are becoming more concerned about sustainability when shopping.

Small businesses need to be aware of and adapt to the major retail trends in order to grow in 2024. [ more ]

O'Reilly Media

3 days ago

Making Marketing More Effective with AI

Marketing teams leverage generative AI for enhanced productivity in finding audiences, personalizing experiences, and automating tasks. [ more ]

The Drum

1 day ago

Looking at the impact of AI on the ad tech industry

AI enables deeper audience insights and personalized marketing messages, optimizing ad campaigns and enhancing customer connections. [ more ]

Digiday

Here's what we heard about AI on day one of Google Cloud Next

Google announced updates powered by AI at Cloud Next event, including personalized marketing tools.

Various industries highlighted using Google Cloud AI products for sales, call centers, and marketing optimization. [ more ]

Forbes

Council Post: Psychological Principles In AI-Augmented Marketing

The integration of AI in marketing deepens customer psychology understanding

AI-driven personalized marketing leverages cognitive biases and decision-making processes. [ more ]

Forbes

Make More Money: 7 AI Strategies For Small Businesses

AI helps personalize marketing campaigns

AI chatbots enhance customer service

AI optimizes pricing strategies [ more ]

MarTech

3 months ago

How AI is making identity resolution platforms more effective | MarTech

Consumer expectations for personalized marketing are high.

Identity resolution is critical for marketing success and compliance with data privacy laws. [ more ]

MarTech

3 months ago

Using genAI for growing a startup: Best of the MarTechBot | MarTech

Generative AI can be used by startups for content generation, personalized marketing, customer support, and data analysis.

Generative AI can save time and resources while maintaining consistency and relevance in content generation. [ more ]

MarTech

5 months ago

How AI can help create bespoke customer experiences | MarTech

Personalized marketing is essential for businesses to build lasting brand loyalty.

In the digital age, user experience and strong partnerships are crucial for personalized marketing.

Webeo's personalization software helped Regpack achieve significant increases in site conversion and engagement. [ more ]

www.housingwire.com

5 months ago