fromForbes2 days agoHow AI Powers The Holy Grail Of MarketingPersonalized marketing has transitioned from outdated methods to AI-driven hyperpersonalization, allowing for dynamic insights that resonate with individual consumer values and preferences.Marketing tech
Artificial intelligencefromBusiness Insider2 weeks agoHow AI leaders at Mastercard, IKEA, UPS, and more are ushering their companies into tech's new ageAI adoption in companies has surged to 78%, but it comes with risks like cybersecurity threats and biases.
Marketing techfromForbes1 month ago20 Common Mistakes In Personalized Marketing (And How To Avoid Them)Personalized marketing must be executed thoughtfully to foster customer connections; misuse can lead to invasiveness and damage brand trust.
Marketing techfromForbes1 month ago20 Common Mistakes In Personalized Marketing (And How To Avoid Them)Personalized marketing must be executed thoughtfully to foster customer connections; misuse can lead to invasiveness and damage brand trust.
Privacy professionalsfromgizmodo.com3 months agoData Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet UsersPublicis Group leverages extensive consumer data analytics to deliver personalized advertising at scale.
MarketingfromRAIN News7 months agoWondercraft and Frequency forge solutions for personalized ad campaignsWondercraft and Frequency's integration allows for scalable, personalized audio ad campaigns using AI tools that dramatically reduce time and costs.
