Australian Organisations Face Tensions Between Personalisation, Privacy
Briefly

According to The Great Tech-Spectations report by Versent, more than 80% of consumers are more likely to do business with a company that offers personalized experiences.
According to McKinsey, personalization reduces customer acquisition costs by 50%, lifts revenues by as much as 15%, and improves marketing return on investment by up to 30%.
Read at TechRepublic
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