TechRepublic
3 months agoAustralian Organisations Face Tensions Between Personalisation, Privacy
Organisations in Australia are facing a challenge with data as they try to balance the demand for personalized services with customer concerns about privacy.
Personalization is valuable for businesses as it can increase customer acquisition, revenue, and marketing return on investment. However, only 16% of consumers believe that companies are doing enough to safeguard their data. [ more ]