The Infinite Dial 2025 report by Edison Research reveals significant trends in digital media consumption, highlighting record podcast listenership and online audio engagement in the U.S. 70% of Americans aged 12 and older have engaged with a podcast, and 79% listen to online audio monthly. The study also shows a shift in social media attitudes, with 48% of the population supporting age restrictions. The findings indicate evolving audio habits, especially among younger demographics, and a clear preference for platforms like YouTube for podcast consumption.
Podcast consumption in the U.S. hits an all-time high with 70% of Americans aged 12 and older having listened to a podcast, reflecting a significant increase in digital media engagement.
The study reveals that 79% of Americans aged 12+ listen to online audio monthly, demonstrating the growing trend of digital audio consumption in the U.S.
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