Steve Goldstein: The Truth About Podcasting's Measurement Makeover - RAIN News
Briefly

The recent update to Apple's iOS 17, which altered automatic podcast downloads, is a prime example. This change, aimed at ensuring more accurate metrics, reflects the industry's preference for credibility over inflated download numbers.
In email marketing, open rates vary significantly across industries, generally hovering between 15-25%. This statistic underlines a crucial gap.
Read at RAIN News
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