Relevant, short, funny: Podcast listeners tell advertisers how to improve (Veritonic)
Briefly

"Not all podcast ads are created equal. To truly maximize ROI, brands must embrace audio as a core part of their strategy while continually refining and optimizing their creative to ensure it resonates with listeners." - Veritonic
"Brands must move beyond guesswork and leverage data to refine their creative for maximum ROI. Brands should avoid treating podcast ads as a one-size-fits-all solution and instead focus on the unique elements of the medium, optimizing their creative accordingly." - Veritonic
Read at RAIN News
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