"Securing IAB Tech Lab certification demonstrates our ongoing commitment to trust, transparency, and consistency in podcast advertising measurement," said Jim Ballas, GM Measurement at Magellan AI.
"Radio" as a search term outnumbers "podcast" by more than two to one - 24% to 10% of the 100% baseline in December, 2004.
Lakamp mentions, Audacy enjoys a reach of 200 million consumers who listen to 220 radio stations in 45 markets, and a robust slate of podcasts.
The delta between search queries for radio and podcast narrowed over time starting from 2011, reflecting changing consumer interests.
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