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Podcast
fromRAIN News
2 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
Podcast
fromRAIN News
2 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
fromRAIN News
5 months ago

RAIN Notes: November 27

"Securing IAB Tech Lab certification demonstrates our ongoing commitment to trust, transparency, and consistency in podcast advertising measurement," said Jim Ballas, GM Measurement at Magellan AI.
Podcast
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