#magellan-ai

#magellan-ai

Podcast advertiser spending increased slightly in January compared to December, with fewer repeaters.

Sports genre dominates podcast advertiser spending in January. [ more ]

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.

Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.

The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels. [ more ]

Sounder and Magellan AI have partnered to provide advertisers with a comprehensive post-campaign measurement and verification solution.

Magellan AI will deliver insights into campaign performance and audience engagement, while Sounder will focus on ensuring brand-appropriate environments for advertisements.

The partnership combines attribution analytics with brand safety and suitability services, offering a holistic solution for advertisers. [ more ]