According to new data, 42% of the British population have listened to a podcast in the last week, emphasizing the growing significance of podcasts in modern media consumption.
The rise of podcasting is tied to a 43% increase in listening and a 39% increase in watching, with listeners valuing it for self-development and mental health.
Advertisers benefit from the personal nature of podcast content, which is perceived as less intrusive, with listeners trusting hosts significantly more than celebrity endorsers.
The popularity of video podcasts is noteworthy, with 51% of monthly listeners having watched a video podcast recently, suggesting a clear demand for visual content within the medium.
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