Through this collaboration, Magellan AI is one of the first podcast intelligence platforms to offer show-level attention ratings by campaign, providing advertisers with critical insights into advertising effectiveness.
Recent coverage in Digiday highlights Adelaide's advanced approach to measuring media quality in podcast environments using its omnichannel AU metric, which predicts any placement's probability of attention and impact.
The addition of AU to Magellan AI's platform helps advertisers pinpoint the most effective sources of attention in podcasts, fueling smarter media investment decisions and better outcomes.
[
add
]
[
|
|
...
]