The Australian Podcast Bi-annual Report shows an 8.7% year-over-year increase in average monthly podcast listening, primarily driven by the 18-34 age group.
Men prefer Comedy and Sports podcasts, while women lean towards True Crime, Society & Culture, and Health & Fitness, highlighting the varied interests across gender demographics.
The report reveals that over 93% of Australian listeners prefer to access podcasts via their phones, indicating strong mobile consumption patterns that warrant further investigation.
Podcast listeners in Australia over-index against the general population in income brackets, providing crucial insights for advertisers looking to target specific audience segments effectively.
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