Customer experience (CX) platform DISQO released new insights about podcast advertising in its report, Proving the Power of Podcast Ads.DISQO found that forty-five (45%) of daily podcast listeners pay more attention to podcast ads as compared to other mediums.The new report offers timely insights for brands seeking to understand customer experience with sponsorships and other commercial messages in podcasts - actionable knowledge they can use to propel brand and outcomes lift from their podcast ad investments.
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