Podcasts offer an unparalleled level of audience segmentation, catering to niche interests and communities, enabling advertisers to reach a highly specific listener base.
When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods.
Audacy's 2024 Podcast Playbook reports that 46% of listeners surveyed said podcast ads are "not intrusive at all", and 80% stay tuned for the entire ad.
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