Somia Farid Silber assumed the role of CEO at Edible Brands, a family business she has been part of since childhood. Growing up alongside the company, she learned crucial business principles from her father, including the significance of customer service and humility. Having transitioned from a modest upbringing to becoming a leader of a rapidly expanding franchise, she still values her family ties, relying on her parents’ guidance while balancing her responsibilities as a mother alongside her professional role.
I have been part of Edible Arrangements since it started, and my dad taught me important lessons about customer service and staying humble.
Even after becoming CEO, I still call my dad for advice, feeling that I'm not alone in this responsibility.
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