"You don't want to lose a customer that you already have" - When Shark Tank's Daymond John revealed essential marketing moves every business needs

Daymond John, a Shark Tank investor, shares key marketing strategies that focus on customer retention and engagement. He emphasizes the significance of email marketing to maintain frequent contact with customers, keeping the brand at the forefront of their minds. John discusses upselling and targeted advertising as vital tactics to boost sales without acquiring new customers. Additionally, he highlights the role of social media in building stronger relationships with customers, underscoring the importance of active engagement on these platforms for continued business growth.

You don't want to lose a customer that you already have. It was so hard to get them, and if somebody takes them away, they may make them a customer for life.

You have to keep your brand at the top of your consumer's mind. They need to be thinking about you all the time.

There's only three ways of dealing with a customer: acquiring a new one, upselling a current one, or making one buy more frequently.

You got to use social media, you got to keep perfect engagement with your audience.

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