"Through X Manager's self-serve platform, advertisers gain the ability to select specific creators and run pre-roll ads on their video content."
By granting advertisers the power to select creators for their ads, X empowers them with greater control over the content their ads will be associated with while aligning them with relevant creators and their respective audiences."
Following a successful pilot program with MrBeast, where he earned over $250K in ad revenue from pre-roll ads on a single video, X plans to expand the program to more creators, utilizing Creator Targeting as the vehicle for this expansion."
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