With a new weighted item unit, Instacart continues to build and scale its ad platform
Briefly

Instacart, last week, rolled out its sponsored product ads to fresh produce brands.It's the latest sign that the company views its advertising business as a big area of growth as it tries to diversify away from its well-known grocery delivery service.Instacart will now let brands run ads for random weight produce items like bananas and grapes with price-look-up (PLU) codes or stickers, the company said.
Read at Modern Retail
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