The Kansas City Chiefs' win over the San Francisco 49ers in overtime delivered an average second-by-second audience of 126.6 million across all linear, out-of-home and streaming.
Super Bowl advertising has continued to get more expensive - with a price tag of $7 million per ad this year - forcing agencies and clients to get strategic and creative about teasing their content on social media with a mix of influencers and celebrities, expanding retail opportunities - while also balancing diversity and representation.
[
add
]
[
|
|
...
]