The article emphasizes the importance of e-commerce ROI as a key performance indicator for online businesses. It explains that the higher the ROI, the more profit is generated relative to the amount invested. Key Performance Indicators (KPIs), such as website traffic, conversion rate, average order value, and abandoned cart rate, are essential for assessing marketing effectiveness. The article also introduces seven tested strategies to enhance e-commerce ROI, urging businesses to continuously innovate and adapt their approaches to stand out in the competitive online market.
"To assess whether your marketing strategy is successful, it's crucial to understand which KPIs play a major role in the level of e-Commerce ROI."
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