Study Finds Most Marketers Don't Know Their Audience: Here's Why and How to Fix It

When it comes to marketing, almost nothing is more important than knowing your target audience.But what if I told you over half of marketers are missing critical information on their consumers?In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.

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