"Instacart's MRC accreditation could give its retail media offering a leg up as advertisers look for clarity and consistency for their ad spend in the rapidly growing channel."
"Instacart has looked to offer advertisers full-funnel ad options, with top-of-funnel discovery ad products including Shoppable Display and Shoppable Video ads using rich media to drive conversion while Sponsored Product ads help brands to maximize sales and category share."
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