Ted Kubaitis, founder of SEO Tool Lab, emphasizes the need for evolved SEO strategies in light of changing SERPs. His insights, gained from managing organic search for a retail giant, revealed that competing against ecommerce titans like Amazon is feasible with the right approach. He underscores the importance of choosing impactful keywords, where external links, even as few as 25, can make a significant difference. The conversation explores how many products may rank but fail due to low search volume, prompting retailers to rethink their approaches to product and category naming for better visibility.
All it took was 25 backlinks for a retailer to compete against Amazon, revealing that external links are crucial for ranking even in competitive markets.
Search engine result pages have transformed, with many organic listings now below the fold, which requires a new approach to keyword targeting in SEO.
Naming strategies for products and categories can significantly impact SEO efficiency; targeting high-volume search terms is essential for online retailers.
Merchants must analyze search terms carefully: labels like 'Gifts and Delights' may have zero volume, while descriptive terms attract more traffic.
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