The article emphasizes the importance of understanding the customer journey in e-commerce to remain competitive. It outlines the stages: awareness, comparison, and purchase. Awareness begins when customers search for products online, where SEO and SEM play vital roles in visibility. During the comparison stage, customers look at options, favoring well-optimized products with strong presentation and social proof. Finally, after purchase, it’s crucial for brands to focus on customer retention and building loyalty to enhance long-term success.
If you're overlooking a critical stage in the buying process, your competitors certainly are not.
SEO and SEM help rank brands to gain customer reach through shared impressions on the search engines.
The product that is best optimized to cater to this informational and shopping stage is typically the one that takes the lion's share of the sales.
Stores that optimize their product's content and presentation, and that offer social proof, are going to be the brands that win over more consumers.
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