Disney Built an Ad Engine for Streaming's Future (and Maybe the Metaverse's Too)
Briefly

When Disney Plus launched its cheaper, ad-supported tier last month, it mostly meant people like you could keep streaming Marvel or Star Wars without paying more.But the custom-built machinery behind those ads is technology Disney has been building behind the scenes for years -- and it will likely keep powering its advertising as Disney makes inroads into the metaverse too.
Read at CNET
[
add
]
[
|
|
]